A 3 video set of Instagram Stories that was posted on the main @nike account as a teaser to drive viewership to the full film on @nike Instagram TV.
An extended 8 video set of Instagram Stories that was uploaded onto @nikerunning, serving as an alternate method of storytelling to the full film through the Instagram Stories format.
Viewers could then choose to swipe up to watch the full film on the main @nike account.
A 4 video training routine montage set that was uploaded onto the main @nike account to raise interest and drive viewership to the @niketraining Instagram account.
2 sets of 5 videos with each detailing their training routines and mindsets uploaded onto the @niketraining Instagram account.