Role: Creative Direction / Edit / Motion Graphics
Client: Singapore Airlines
Agency: TBWA\ Singapore
A series of briefs that covered Singapore Airline’s brand new flagship SilverKris Lounges at Changi Airport Terminal 3.
These included an 8m glass installation of the Batik Motif and an 8m long curved digital display which required art direction and brand stewardship as the agency for Singapore Airlines.
A photo asset library shoot was also held for 20 images of the SilverKris Lounges and a 90 second film was shot and delivered.
Role: Motion Design / Edit
Client: Jollibee
Agency: BBH Singapore
An interactive campaign that brought Jollibee’s annual Kwentong film to TikTok for the first time in 2020.
JolliEverAfter invited the TikTok community in the Phillippines to star in their own romantic comedy in the form of 9 challenges, each representing a moment in the rom-com story arc. Leaving it open to anyone to do any of the challenges to fill the gaps in the story, their way.
The result is a story of infinite possibilities and storylines strung together by everyone’s own interpretation.
Role: Motion Design / Edit
Client: NIKE
Agency: BBH Singapore
NIKE Bangkok Athlete Stories is a set of Instagram Stories videos and a full film ‘One Run Can Change the World’ featuring Thai NIKE athletes Koy Ratchawin and Artiwara Kongmalai (Toon) and their philanthropic efforts.
The film was produced with the aim for it to reside on the @nike Instagram TV platform, alongside a few sets of Instagram Stories that spanned various NIKE Instagram accounts to drive awareness and viewership.
Aside from the full film, a set of videos was also produced for the @niketraining account, focusing on the training routines of both Koy and Toon.
Role: Motion Design / Edit
Client: Sentosa
Agency: BBH Singapore
A campaign launched during the COVID-19 Circuit Breaker aimed at letting Singaporeans, who were home-ridden at the point, an opportunity to visit Sentosa without the need to leave the house.
Utilising Animal Crossing: New Horizons, a video game that was a hot hit of 2020, Sentosa Island was replicated with custom designed assets that take from the various resorts, attractions and locations of the Island.
Singaporeans could then sign up to visit the Island in the game, in which they would be then taken on a personal tour where they would be free to roam and explore the in-game rendition of Sentosa.
Featured on:
Campaign Asia
Hypebeast
Straits Times
Channel News Asia
Mothership
Role: Art Direction / Motion Design / Edit
Client: Samsung
Agency: BBH Singapore
Content creation for the global social content for the Visual Displays division of Samsung.
Content produced in liaison with Samsung Global for their various social platforms as well as packaged for and distributed to various markets globally for localisation.
Role: Art Direction / Motion Design / Edit
Client: Samsung
Agency: BBH Singapore
Content creation for the regional social content calendar for Sentosa Island.
Content produced for the various social platforms including Facebook, Instagram and YouTube, covering the various attractions and events that take place on the Island all year round.
Role: Motion Design
Client: Uniqlo
Agency: Kinetic Singapore
A set of videos produced for Uniqlo South East Asia’s Chinese New Year promotion.
3 sets of videos were produced at 3 different resolutions for the various displays across stores in Singapore and Malaysia.
A set of videos with 3 different versions were also produced for Social Media coverage on both Instagram and Facebook for a span of 3 weeks, with 1 version for each corresponding week.
Role: Motion Design / Graphic Design
Client: Uniqlo
Agency: Kinetic Singapore
I was tasked with designing as well as producing graphics for the panoramic displays at the Uniqlo flagship store at Orchard Central as part of their launch campaign.
The displays were primarily utilised to showcase photos and outfit shots submitted by the public through the hashtag #yourstagenowlive on various social media platforms.
As such, the displays looped a 4 minute long video that followed a format of 4 different sets of images collaged together. While graphic transitions served as intermissions between the sets.